One of the critical challenges faced by all retailers is creating an optimal customer shopping experience while maximizing return on retail space.  The solution is to optimize the layout of each store.  Achieving this goal requires detailed planning, effective communication and proper execution. Key elements in the process include an understanding of customer needs and a precise knowledge of each store’s layout down to the last fixture and its capacity, both of which are dynamic in nature. Thus, the ability to develop and maintain cohesive, profitable merchandising strategies across and within stores in a competitive, demanding and fluctuating retail environment continues to be increasingly difficult.

AVT solves this challenge with integrated merchandising solutions. A detailed understanding of the current store-level environment allows for up-to-date store floor plans.  By integrating relevant data sources with updated floor plans, AVT delivers a powerful tool which unites the store space planning, optimization and execution processes, providing a foundation for informed enterprise-wide decision making, thus increasing return on retail space and improving the customer’s shopping experience.