To make effective merchandising decisions, retailers rely on timely access to accurate store merchandising information.  Due to the large effort and time needed to create and maintain accurate store plans, retailers rarely have access to this critical decision making information.

eDesigner provides field and store personnel with wired and wireless web-based solutions to facilitate store plan creation and ongoing maintenance of store floor plans.  eDesigner replaces the need to generate paper-based store surveys delivering AutoCAD® compliant store floor plans using an intuitive, user-friendly graphical interface.

eDesigner provides users with the full suite of tools needed to maintain store fixture placement, update fixture attributes, assign store specific categories and planograms to fixture locations and design local assortments to store specific assortments.

eDesigner delivers a real time link to the centralized store plan, fixture and category/planogram/product libraries to provide surveyors and store personnel with timely access to store specific merchandising data.

Key Benefits:

• Return on investment. Improved communication decreases implementation times and improves speed to benefit.
• Addresses both tactical and strategic objectives. This layered deployment approach allows retailers to implement the appropriate solution to address needs specific to head office and/or store level. 
• Supports a global merchandising infrastructure. Web-based modules leverage the centralized store floor plan environment while facilitating a varying level of store level merchandising needs anywhere in the world.

In support of establishing a global store merchandising infrastructure, AVT has developed several modules that leverage the centralized store floor plan environment and deliver store merchandising communication to the store environment.

These web-based modules provide wired or wireless real time access to centralized data and allow stores to directly inquire, maintain and create store specific floor plan information as needed.